UC Davis Big Ideas Campaign


Art Director, Graphic Designer, Illustrator



Big Ideas at UC Davis is a multi-year university-wide fundraising campaign which identifies massive research projects that have the potential to solve some of the world’s most pressing problems.

A logo was created, as were image illustrations for each of the Big Ideas to differentiate one from another on marketing materials. Hand-drawn infographics were also researched and illustrated to educate website visitors about the complicated issues being addressed by the campaign.

Postcard, 11" x 6", mailed to 60,000 households:

Multi-page brochure:

Digital graphics for a day-long academic symposium focused on Big Ideas:

Interactive exhibit asking guests to imagine how they would change the world. Exhibit aimed to connect the world-changing possibilities of the initiative with guest contributions: